A proposed identity for HARD Fest, translating audio equipment and digital interfaces into posters, wayfinding, a festival booklet, and merchandise.

Speaker cones, faders, and circuit-like routes become a graphic vocabulary. Metallic gradients and stretched typography connect the festival identity to the equipment behind electronic music.

The system moves from artist posters to billboards and directional signs, using the same routes and interface cues at different scales.

Wristbands, postcards, and entry passes — a coordinated family of festival print.

Festival booklet — the complete sequence, followed by a closer look at each spread.